Brewery
The Ambassadeur Orval label
Ever devoted to its Trappist beer, the Orval Brewery promotes this Ambassadeur d'Orval label.
For the 2012 edition, 354 cafés, taverns and restaurants have been rewarded for serving Orval. 255 establishments throughout Belgium, but also 6 in the Grand Duchy of Luxembourg, 22 in France, 1 in Germany, 30 in the Netherlands, 16 in English, 20 in Italy, and 4 in USA.
For Café in the worlth, there is Ambassadeur Orval Honoris causa
To obtain the label
The Ambassadeur d'Orval label is every year conferred on cafes and restaurants that best meet the criteria of Presence, Service and Creativity. This distinction is bestowed by a committee composed of representatives from the Brewery, the franchise holder, and the Confrérie des Sossons d'Orvaulx.
With this initiative, the Brasserie d'Orval honours those individuals who, by their motivation, showcase one of the 7 Trappist beers in the world.
The Orval Ambassadors who obtained the label for 2012 will display this “art deco” painting, drawn by the Belgian artiste Jean Remy.
The way the lines of the faces, the glasses and the church tower are represented , make you discover the specific atmosphere of Orval.
Three criteria: Presence, Service, Creativity
The café owner presents Orval with optimal visibility in his establishment. The consumer will thus find his Orval Trappist beer in a typical setting. Various quality advertising props are featured in these establishments.
The purpose of quality orientation is to remind the manager of the art of good service that lovers of Orval appreciate when tasting their brew: a choice between an Orval served cold or at room temperature, the use of a specific, dry glass for each beer, the desired accompaniment with Orval cheese, all presented with an overall smile to the client.
The last criterion, creativity, entails that the establishment will organise at least one Orval event before the end of the annual operation. The candidate is provided with a kit containing communication tools to prepare optimally for that event.
Verification and bestowal
In order to be as objective as possible, some members of the Confrérie des Sossons d'Orvaulx or independent personalities of the Brewers have been entrusted with the mission of paying anonymous visits to candidates. They report back on the application of the criteria of presence and service.
The Orval Ambassadors selected are invited to receive their enamelled plaque and an exclusive gift at a convivial event held in the very venue where their favourite beer is brewed.
The candidate who has shown the most originality and affinity for Orval receives this trophy in bronze on a base made of Val Saint Lambert crystal.
The winner of the competition for 2012 is :
La Régence
4 rue de Mons à 7060 Soignies
tél : 067.33.09.27
On to the 11th edition
Bolstered by this experience, the Brasserie d'Orval has already provided information for its eleven edition, i.e. Ambassadeur Orval 2013. In other words, every year, Ambassadors will retain their medals or new candidates will receive their label. Applications must reach the brewery through your franchise holder by 28 February 2012.